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10 per cent off your first order

Enquiries - The Style Standard - Friday, December 26, 2014

For a limited period, we're offering a 10% discount on your first order.  Simply sign up to our newsletter by entering your email address under "Follow Us" at the end of this page and not only will we keep you up to date with all our latest news, offers and competitions, we'll also send you a 10% discount code to use on your first order!


The code will be sent via email, within 24 hours, to the address used to sign up and can be used on one order only to any value.


Please email us at hello@thestylestandard.co.uk if you have any queries.


Offer valid for a limited time only.


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Popping Up - St Nicholas Fair

Enquiries - The Style Standard - Wednesday, December 10, 2014

Popping Up!

St. Nicholas Fair, Winchmore Hill Green

Sat 13th December




Our next - and last - pop up event before Christmas is this weekend at the St. Nicholas Fair on Winchmore Hill Green in North London. Come and join us from 11am on Saturday. The Fair will be packed with Christmas present ideas, with more than 85 stalls showcasing local crafts and gifts, all to be enjoyed with a warming glass of mulled wine in hand and carols from The All Churches Choir.  


See details here on how to get to the Fair. 


And don't forget, you can still find us at our pop up shop in Brent Cross until Christmas.


Katie, The Style Standard


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Popping Up

Enquiries - The Style Standard - Thursday, December 04, 2014

Popping Up!

City Showcase: Winter Village

Sat 6th - Sun 7th Dec




We'll be popping up at City Showcase: Winter Village 2014 in Hackney, London this weekend. Come and see us from 11am to 7pm on Saturday 6th and Sunday 7th. Winter Village is the perfect destination to pick up some unique gifts this Christmas, with a wealth of designers, small businesses and artists showcasing their wares, alongside live music, local choirs and food & drink to really get you into the Christmas spirit!


Click here for full details on where to find us. And for some fantastic coverage of the event see Harper's Bazaar, Evening Standard and Time Out.


We hope to see you there!

Katie, The Style Standard


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New in

Enquiries - The Style Standard - Thursday, November 13, 2014

new in!




Lift your winter wardrobe with some fresh classic stripes from France's Armor Lux, the experts in nautical inspired Breton style. New in stock is their 100% merino wool sweater, available in two colourways, as well as our first accessories - cosy up indoors in Armor Lux's soft, warm and durable Breton stripe slippers in 100% wool or brave the elements wrapped in their striped wool scarf. And for the organised amongst us who are already thinking of Christmas lists, they're ideal gifts too! 


We've also restocked our popular lightweight Bretons and Saint Guenole Breton tops in all colourways - so take your lead from the fashion pack and go Gallic this winter...


   

 


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New in

Enquiries - The Style Standard - Tuesday, November 11, 2014

new in!



Minimum Denmark has arrived at The Style Standard, with our first Winter season drop available online now, including the slick and stylish faux leather panelled dress, the flirty black & copper mini dress and the cosy Aleka grey knit.


Based in the Danish port town of Aarhus, Minimum was established in 1997 as a small retail shop, evolving into an independent menswear clothing label in 1999 and expanding into womenswear in 2007. Now stocked throughout Europe, Asia, Australia and Canada, Minimum’s philosophy is to offer stylish yet functional clothing that forms the foundations for a basic wardrobe, characterised by an interesting mix of materials, shapes and colours.


More arrivals from Minimum will be on site soon..!


  


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Pop In!

Enquiries - The Style Standard - Thursday, August 07, 2014


Come and join us at our biggest pop-up yet, The Style Emporium in Brent Cross Shopping Centre in North West London. We'll have a selection of our most essential essentials for summer available, alongside a host of gorgeous collections from three other small independent businesses.  


     

Enjoy a shopping experience packed with products you wouldn't usually find on your high street, including chic, vintage-inspired fashion from teastained Lil, beautiful and elegant jewellery from Natalie Teare and gorgeous gifts and home interiors from The Home Emporium. And the centre's newly opened champagne bar is just outside - through sheer coincidence obviously...


The Style Emporium is on Mall 5, on the 1st floor. Click here for how to get to Brent Cross.  And if there are any specific staples from our online collection you'd like to try on in-store, please just email us on hello@thestylestandard.co.uk and we can have them whisked to the store especially for you the next day...


We hope to see you there!

Katie, The Style Standard


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New In!

Enquiries - The Style Standard - Thursday, June 26, 2014

new in!




Whether you’re popping to Portugal or just popping to the shops, Breton tees are perfect style staples for the summer months. In 100% cotton, they’re cool and comfortable with an understated, effortless style that's always on trend. Take a look at our new Bretons from French brand Armor Lux, just arrived on site today!


Saint Guénolé Breton Top: the long-sleeved Saint Guénolé Breton, with a boat neck and plain yoke, is made from high-quality medium weight 100% interlock cotton. Available in white with etoile blue stripe, white with red stripe and white with navy stripe in sizes 1 (UK10) to 4 (UK16), as £53.

  

Lightweight Breton Tee: With a traditional loose, boxy fit; this Breton shirt with ¾ length sleeves is made from high-quality lightweight 100% cotton.  Available in navy with white stripe, white with navy stripe and white with red stripe in size 1 (UK10) to 4 (UK16) at £39 (while stocks last!). Please note that the navy with white stripe will be in stock in all sizes at the end of July. If you would like to reserve a size, please just let us know on hello@thestylestandard.co.uk.


  


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Ten per cent discount on your first order

Enquiries - The Style Standard - Tuesday, April 08, 2014

For a limited period, we're offering a 10% discount on your first order.  Simply sign up to our newsletter by entering your email address under "Follow Us" at the bottom of this page and not only will we keep you up to date with all our latest news, offers and competitions, we'll also send you a 10% discount code to use on your first order!


The code will be sent via email, within 24 hours, to the address used to sign up and can be used on one order only to any value.


Please email us at hello@thestylestandard.co.uk if you have any queries.


Offer valid for a limited time only.


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Pop-Up open!

Enquiries - The Style Standard - Sunday, February 23, 2014

pop-up open!


Our King's Road pop-up is officially open - don't miss our collections of chic fashion, eclectic homeware, beautiful fine jewellery and unique gifts - we're here until March 2nd! 


Here's a few pictures of our new space at 308 King's Road, London, SW3 5UH, opposite Cineworld:


           


Katie, The Style Standard


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PopUp Piccadilly Fundraiser Tonight

Enquiries - The Style Standard - Monday, November 25, 2013

We have three days left in our Piccadilly Pop Up so please come and see us if you're in the area!  Alongside our essentials, there are a host of other fantastic new designers and brands in-store - from 100% silk luxury scarves by Siskin London and classic jewellery with a twist by Astrid & Miyu to quirky British made homewares from Rosa & Clara Designs and English bone china cups and saucers from Sara Smith - for full details of all the labels in-store click here.  


And don't miss our fundraiser for the Philippines tonight - with wine, mince pies and heavenly harmonies from London's Angels of Kaos, what better opportunity to brighten up your Monday, squeeze in some early Christmas shopping and raise money for a very important cause.  We'll be offering an exclusive 10% off all purchases made at The Style Standard tonight and 10% of all sales with us will also be donated to the Philippines Typhoon Appeal.


PopUp Piccadilly

Enquiries - The Style Standard - Thursday, November 14, 2013


Following our recent successful pop ups in Victoria and the Kings Road, we've been awarded another project with PopUp Britain and will be arriving at their newly opened flagship store in Piccadilly next week!


PopUp Britain is an initiative supporting Britain’s most promising retail entrepreneurs, providing access to sought-after High Street spaces so "virtual" and new small businesses can try out physical retail without all the commitment and expense usually involved in setting up a shop.


The Piccadilly store houses ten British brands for one week at a time and The Style Standard will be in store from Thursday 21st November (opens 1pm) to Wednesday 27th November.


Click here for exact details of where we are.  We'll have a selection of our most essential essentials available, for you or maybe gift a wardrobe hero to someone special this Christmas!  And if there are any specific staples from our online collection you'd like to try on in-store, please just email us on hello@thestylestandard.co.uk and we can have them whisked to Piccadilly within 24 hours...


Joining us in the pop up will be a host of fellow fantastic small businesses showcasing their homewares, jewellery and accessories, so it's the all-round perfect place to pick up a unique present!


We hope to see you there!

Katie, The Style Standard


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We're Popping Up on the King's Road!

Enquiries - The Style Standard - Tuesday, June 04, 2013


We've teamed with StartUp Britain for a second time and are very excited to be landing on one of Britain's most iconic shopping streets - the King's Road!  


StartUp Britain's new initiative PopUp Britain recently launched a flagship outlet on the King's Road, giving start-ups another fantastic opportunity to bring their brands to the high street, and we'll be arriving in-store on Thursday this week.


Please call in and say hi - we'll have a selection of our most essential essentials available, alongside nine other exciting new small businesses - with homewares, accessories and footwear also in store!  


Visit us from 6th June to 19th June at 387 King's Road, London, SW10 0LR.


We hope to see you there!

Katie, The Style Standard


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The Style Standard celebrates the Grovelands 100

Enquiries - The Style Standard - Wednesday, May 15, 2013

We're joining in the Grovelands 100 celebrations in North London this weekend, opening a Pop-Up shop alongside other small independent businesses as residents and locals mark the Centenary of this historic park.


Over two days (Saturday 18th and Sunday 19th May), Grovelands will transform into a big garden party, with live music from local bands, a vintage tea dance, vintage car exhibitions, boating on the lake and a parade alongside plenty to keep the younger ones entertained.  We'll also be running a competition to win £100 to spend online on capsule wardrobe essentials!


Click here for full details - we're on stall E5, close to the bar (which we promise we didn't specially request!), so treat yourself to a wardrobe update, a glass of Pimms and hopefully a glimpse of some sunshine!


Katie, The Style Standard


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We've Popped Up!

Enquiries - The Style Standard - Friday, April 12, 2013

After our recent first foray into popping up, we've teamed up with our friends at teastained Lil and Ma Maison again to open our next shop!  Visit us in East Yard at Camden Lock Market, London throughout April where we're stocking our favourite style staples...


See details of our location here.


      


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The Style Standard pops up with StartUp Britain!

Enquiries - The Style Standard - Thursday, February 14, 2013


We're making our first foray into "offline" retail at StartUp Britain's PopUp Shop in Victoria, London next week!


PopUp Britain is a new initiative supporting Britain’s most promising retail entrepreneurs, providing access to sought-after High Street spaces so us newbies can try out physical retail without all the commitment and expense usually involved in setting up a shop.


The Victoria shop opened in December and is PopUp Britain's showcase store - acting as a blueprint for further outlets to be opened up and down the country as they expand into empty and vacant high street spaces.  The store houses six new British brands for two weeks at a time, and The Style Standard will be in store from Monday 18th February to Sunday 3rd March.


Please drop in and say hi if you're in the area - click here for exact details of where we are.  We'll have a selection of our most essential essentials available - so you can try before you buy! 


We hope to see you there!

Katie, The Style Standard


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Find your perfect LBD with Gemma, style expert at Little Black Dress

Enquiries - The Style Standard - Thursday, January 31, 2013

Finding the right dress for your body shape can be a challenge, but with The Style Standard’s flattering basics it needn't be. Here Gemma Lucy Press, assistant editor at LittleBlackDress.co.uk and style expert, takes us through the best black dresses to suit every figure…



Body shape: Tall


Dress: Agatha Maxi Dress by Sarah Clough Fundamentals




If you’ve got height on your side you should make the most of it in a floor-length dress. This gorgeous design by Sarah Clough will work to emphasise your slim frame and the one-shoulder style will accentuate your toned arms. Team with this season’s ladylike midi heel and keep jewellery to a minimum for a figure-flattering evening look.


Body shape: Petite


Dress: Mila Cocktail Dress by Selected Femme




Petite ladies should steer clear of over-sized, loose-fitting styles as this will only swamp your small frame. Instead opt for form-enhancing, short shapes that will lengthen your legs and accentuate your figure. I love the Mila Cocktail dress by Selected Femme – it’s a classic LBD with a flattering V-neckline (great for creating a bust where there isn’t one!) and an empire line detailing to emphasise your curves. Teamed with your favourite party heels and lashings of jewels this is the perfect Saturday night look for those with pint-sized proportions.


Body shape: Curvy


Dress: Sasha Dress by Sarah Clough Fundamentals




If you’re lucky enough to have curves in all the right places then the Sasha dress by Sarah Clough is for you. It will smooth out your figure to give you the most feminine of silhouettes and it really does feel amazing on. Teamed with some killer heels and vampy red lips you’ll be feeling body beautiful and ready to party.


Body shape: Apple


Dress: Okker Wrap Dress by Margit Brandt




Apple shapes carry more weight around their middle and often have slender legs so the fluid, silky Okker dress is perfect for skimming over your heavier torso and drawing attention to your lithe limbs. Add a pop of colour that will detract from your middle with a bright pashmina or statement necklace and leave your body-hang ups at the door.


Body shape: Pear


Dress: Victoria Mini Dress by Sarah Clough Fundamentals




A black dress is the pear shaped girl’s best friend. And the Victoria dress by Sarah Clough is the best black dress for the job with its high neckline which will help to balance out your top half. Like all The Style Standard LBDs this one is super-slimming and extremely wearable be it day or night.


Body shape: Hourglass


Dress: Cinnemon Wrap Dress by Margit Brandt




Make like Christina Hendricks in this waist whittling, cleavage enhancing, bottom flattering wrap dress. Perfect for those looking to accentuate their best bits whilst covering problem arms and wobbly areas the Cinnemon Wrap dress is one of my favourite pieces for an instant body overhaul – no treadmill required!


Shop The Style Standard in full at LittleBlackDress.co.uk here.


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The Good Web Guide

Enquiries - The Style Standard - Tuesday, January 08, 2013


We're delighted to now be a recommended site on The Good Web Guide, the online guide to the best sites on the internet. The Good Web Guide takes the guesswork out of finding what is best about life online for its visitors across a wide range of lifestyle and consumer interests and each of the sites they review is rated according to its unique offering, usability and efficiency.  Here's a snippet of what The Good Web Guide said about The Style Standard:


"The Style Standard brings you capsule wardrobe essentials that are well made, reasonably priced and most importantly, will be worth their weight in gold. You just need to mix and match them with pieces from your existing wardrobe to add your own personal stamp." See their full review here.


Jack Brodie Cashmere on Sheerluxe!

Enquiries - The Style Standard - Wednesday, September 05, 2012

Our Cashmere Boyfriend Cardigans from Jack Brodie Cashmere feature on Sheerluxe today - a perfect example of how to style these luxurious cardigans as Summer merges into Autumn.  See the full story here.





By Katie @ The Style Standard Blog

blog@thestylestandard.co.uk


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Our Estima Dress wins Bronze!

Enquiries - The Style Standard - Monday, September 03, 2012

In the midst of all this Olympics and Paralympics action, we’re excited about our own medal triumph as our Margit Brandt Estima Dress wins Bronze in the LBD Olympics on Little Black Dress, home of the world’s largest and finest collection of LBDs!


The LBD Olympics saw little black dress fans voting in their thousands for their favourite pieces from the comprehensive collection of dresses from designer, high street and independent fashion brands available on site and the Estima – an elegant, flattering maxi dress with shoestring straps and a side split – received the third most votes!





Out of all the votes for each of the three medal-winning dresses, one lucky entrant was chosen to win their own favourite LBD.   Congratulations to Rachael (pictured right), who was the winner of our Estima Dress - Rachael told LBD that her partner insisted on taking her out that evening when he saw her in it!  


See the full story here and take a look at our full range of LBDs available at Little Black Dress here.


By Katie @ The Style Standard Blog

blog@thestylestandard.co.uk


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Borrowed From The Boys - A Shirt Story

Enquiries - The Style Standard - Wednesday, June 20, 2012

 

BORROWED FROM THE BOYS:

A SHIRT STORY

 

Maybe, like me, it took you a while to get past the memories of wearing one every day with a school tie – a bit too much borrowing from the boys for me – but once you’re out in the big wide world, it’s hard to ignore the sophisticated versatility of a simple men’s style white shirt.


The LBD may have grabbed the column inches over the years when it comes to classics, but the crisp white shirt has industriously earned its place in all our wardrobes, notching up a catalogue of style-transforming moments.


The white shirt truly arrived for the girls in the 1920’s, amidst the “La Garconne” or Flapper style revolution which saw women recognizing the classic simplicity of men’s wardrobe staples. At the same time, the shirt was a practical solution as the women’s work force expanded. Via silent movie stars such as Leatrice Joy and androgynous style pioneers Marlene Dietrich and Katharine Hepburn, the white shirt quickly filtered into accepted everyday wear.


On the big screen, the white shirt has continued to quietly take centre stage – wrapped at the waist by Audrey Hepburn in Roman Holiday (1953), worn with slouchy trouser suits by Diane Keaton in Annie Hall (1977) and styled crisp, clean and dangerous by Uma Thurman in Pulp Fiction (1994).


And with such a varied style history, today’s designers are still regularly inspired by this wardrobe staple – a delve into the Spring/Summer 2012 collections proves just how often it is put to use with key trends – from balancing out Chloe’s colour pop pants to Ralph Lauren’s Great Gatsby inspired style.



The universal, everlasting appeal of the white shirt lies in its ability to be a blank neutral canvas, ripe for interpretation whatever the season or trend – reflecting the personality, attitude and style of the wearer, rather than dictating it.


To maximize its every day potential, the perfect white shirt for you will vary according to body shape, style and outfit requirements. Dedicated fashionistas look for a cut as close to the man’s white shirt as possible – no girly details allowed. But obviously a fitted, less masculine cut will avoid fabric bumps if tucking in and a fabric blend with a slight stretch will minimize creases and ironing. If white shirts feel just too crisp for your style, relax the look by turning up the collar or rolling up the sleeves or just nod to the white shirt with a softer silk blouse instead.


Taking some styling inspiration from the world of showbiz, consider doing a Sharon Stone (tsk, no, not that Stone wardrobe "moment" - we mean her memorable 1998 Oscars outfit) for full on evening glamour, pairing a white shirt with a full length skirt to ooze androgynous sex appeal without baring all. From office to evening try a sleek fitted shirt tucked into a pencil skirt or a roomier fit silk shirt with cropped, printed pants a la Poppy Delevigne below. For the weekend, just wear loose and casual over jeans focusing on a few well chosen accessories, seen here on Miranda Kerr. A white shirt is a perfect balance for this summer’s prints (Eva Mendes, below) and a matt fabric will tone well with metallics.





So freshen up your wardrobe hero now, because whether it’s for relaxed daywear or evening glamour, the androgynous white shirt is one essential that’s determined to stay at the fashion forefront - if the latest shoot for US Elle with Kristen Stewart is anything to go by at least (that's Kristen on the left too btw!)…



By Katie @ The Style Standard Blog


Mail us at blog@thestylestandard.co.uk


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